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Sales Promotion
Product and/or Service Introductions? How to Use It? Corporate Policy? Consumer Benefits? Point of Purchase? Promotion and Demos. For these and more, PF&P uses motion, color, music, graphics, dramatizations to convince. To Sell!
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 William L Bonnell "Shaping the Future"
A celebration of Tredegar Industries' success as an internationally-recognized company, as a business partner, and as a corporate citizen. Using the William L Bonnell aluminum extrusion plant in Newnan, Georgia as its focus, testimonials from employees, vendors, customers and neighbors reveal to the viewer how the Tredegar family of companies is shaping a bright, prosperous future for employees, the local area and all of its stakeholders.
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 Interface Flooring Systems "The Way We Do Business"
Interface turned its 20th Anniversary Celebration into an employee recognition event, asking PF&P to shoot nearly fifty interviews with a cross-section of employees from Georgia to California, then combine them with location footage, custom graphics and animation into a six-minute piece that could be shown at Interface plant and office locations throughout the world. This fast-moving, fun and funny program was soon followed-up with a more serious but no less interesting company profile featuring interviews with top executives.
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 ITC Financial "New Product Introduction"
Two challenges. Number One: introduce a brand new product and its advantages to management. Number Two: persuade employees to accept their wages in a new format -- an electronic transfer to a plastic card with their name on it.
PF&P produced a four-video series to introduce the new concept and its advantages to management and/or owners of firms, then educate employees on the safety, the economy, the convenience of the new wage payment system. The videos helped the new firm and its product achieve a successful kick off and grow its list of customers.
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